# Views to Closings: How to Turn Social Media Views Into Clients (Notes from Glennda Baker's Panel) | Agustin Canales

> A Houston loan officer's notes from the Ask Glennda Anything panel at HAR Engage: value over viral, story posts, database scoring, life events, and her most-viewed TikToks.

## Quick summary
- Notes from the "Ask Glennda Anything" panel at HAR Engage, by Houston loan officer Agustin Canales.
- Main lesson: value over viral. Tell client stories (friction first, client as hero, agent as guide, call to action), not pretty-house posts.
- Also: post often (38 seconds or less), score your database A–D and 1–5, act on life events, make referral partners shine.
- Use the free [Story-Post Prompt](https://agustincanales.com/realtor-prompt/) to apply it.
- By Agustin Canales, Senior Mortgage Loan Officer, NMLS #1484335. Call or text (832) 531-4192.

Page: https://agustincanales.com/blog/views-to-closings-glennda-baker/

Agustin Canales · NMLS #1484335 · First Community Credit Union NMLS #217251 · Equal Housing Opportunity